Eleganize — Privacy Policy
1. Who we are
Eleganize ("we", "us") is a personal styling and wellness app operated from Agra, Uttar Pradesh, India.
For privacy questions or to exercise any right described here, contact support@eleganize.com.
For grievance redressal under India's Digital Personal Data Protection Act, contact us at support@eleganize.com.
2. What we collect
2.1 Account information
When you sign in with Google or Apple we receive, and store, from your account:
| Data | Source |
|---|---|
| Account identifier (UID) | Firebase Authentication |
| Email address | your Google / Apple account |
| Display name | your Google / Apple account |
| Profile photo URL | your Google / Apple account |
| Sign-in provider | Google or Apple |
If you use Sign in with Apple and choose to hide your email, we receive Apple's private relay address and never see your real one.
2.2 Photographs
To produce your style profile the app asks you to take photographs of your face and of your body. These are uploaded to our storage and are readable only by your own account.
We analyse them to estimate visual attributes — skin undertone and depth, hair colour and type, eye colour, face shape, body shape and proportions, and whether you are wearing glasses. The photographs themselves are not published, shared with other users, or used to train any model.
Some laws treat facial analysis as processing of biometric or sensitive personal data. We use your photographs only to build your style profile as described in this policy. We do not sell your photographs, share them with other users, or use them to train third-party models.
2.3 Information you give us
- Gender
- Age range
- Height and weight, and your wellness goals, dietary preference and activity level, if you use the wellness features
- Any food allergies you tell us about, and any injuries or physical limitations you tell us about, if you use the wellness features
- Your style preferences and any edits you make to your style profile
We ask for allergies so that those ingredients can be kept out of every meal in your plan, and for injuries so that exercises which would aggravate them can be avoided. Both are optional — you can leave them blank, and you can change or clear them at any time by editing your wellness goals in the app.
2.4 Information generated for you
Your style profile — colour palette, clothing, grooming, eyewear, accessories and outfit recommendations — and, if you use them, your workout and meal plans. These are stored against your account so the app can show them again without regenerating them.
2.5 Purchases
When you buy a subscription or a one-time unlock, the store (Google Play or Apple) confirms the purchase to us. We store which products you own and when a subscription expires. We never receive or store your payment-card details — the store handles payment entirely.
2.6 Community
If you vote in a community style battle we store your vote against your account identifier so that each person votes once.
2.7 Notifications
If you allow notifications we store a device push token so we can send you reminders about finishing your profile. You can revoke this in your device settings at any time.
2.8 Product usage
We record how far you have progressed through onboarding, so we can send a reminder if you stop part-way and so we can understand where people get stuck.
2.9 Sensitive information
Some of what you give us is treated as sensitive personal data under India's Digital Personal Data Protection Act and, where it applies, the GDPR: your gender, your photographs (see §2.2), and the food allergies and injuries you enter for your wellness plan.
We collect each of these only because the feature you asked for cannot work without it — a plan that ignores your allergies is not a plan we are willing to give you — and only with your consent. We do not use any of it for advertising, we do not sell it, and you can withdraw it at any time by editing your wellness goals or by deleting your account (§8).
We keep your allergies and injuries only while your account exists, and only to build and rebuild
your wellness plan. They are never used for advertising and never shared with other users.
3. Why we use it
| Purpose | Data used |
|---|---|
| Create your style profile | photographs, gender, your stated preferences |
| Create your wellness plan | height, weight, age, goals, dietary preference, activity level, food allergies, injuries |
| Show you your saved results | everything generated for you |
| Give you what you paid for | purchase and entitlement records |
| Send you reminders you asked for | push token, onboarding progress |
| Keep community voting honest | vote records |
| Keep the service working and secure | account identifier, technical logs |
| Understand how the app is used | product-usage events and your gender — only if you opt in (§6) |
We do not sell your personal data. We do not use your photographs for advertising.
4. Who we share it with
We do not sell or rent your data. We share it only with the service providers below, each acting on our instructions.
4.1 Google (Firebase)
Authentication, database, file storage, server functions, push notifications and — if you opt in — analytics run on Google Firebase. Your account data, photographs and generated profile are stored on Google's infrastructure. Our servers run in asia-south1 (Mumbai).
4.2 Google (Gemini AI)
Your photographs and derived attributes are sent to Google's Gemini API for analysis. This is how the colour, grooming and eyewear recommendations are produced. This transfer is essential to the core function of the app — without it there is no style profile.
We use Google's paid Gemini API tier. Google does not use your prompts or responses to improve its products. Google may log prompts and responses for a limited period solely to detect abuse and maintain service safety; this data may be processed on Google infrastructure outside asia-south1 (Mumbai). Processing is governed by Google's Gemini API Terms of Service and applicable data-processing terms.
4.3 Google Play and Apple
Payment processing and subscription management. They tell us what you own; we tell them nothing about you beyond what the purchase requires.
4.4 Shopping links
Product recommendations may link to retailers through an affiliate network (Cuelinks). Clicking a shopping link takes you to a third-party redirect, which may set its own cookies or identifiers so the retailer can attribute the visit. We do not send that network any of your personal information — only the product link. Their handling of your visit is governed by their own privacy policy.
4.5 Legal
We may disclose information where we are legally required to, or to protect our rights or the safety of others.
5. Where your data is stored
Your data is processed and stored on Google Cloud infrastructure in asia-south1 (Mumbai). Some processing, including AI analysis of your photographs, may take place on Google infrastructure outside that region.
Eleganize is operated from India. We do not market the app specifically to users in the European Economic Area or the United Kingdom. If you use Eleganize from outside India, your data may still be processed as described in this policy.
6. Analytics
We use Google Analytics for Firebase to understand how people move through the app — which screens they reach, where they stop, and which features they use.
This is off unless you switch it on. When you first open Eleganize you are asked, with the box unticked, whether to share usage data. Until you tick it nothing is sent: the analytics library does not even start collecting. If you never answer, that counts as no.
What is recorded is product usage — screens reached, steps completed, errors encountered — together with the gender you selected, which we name here because it is special-category data and because the events that carry it would otherwise be impossible to interpret. It does not include your photographs, your name, your email address, or anything generated for you. We do not use it for advertising, and the analytics library we install is the variant that cannot read your device's advertising identifier.
You can withdraw at any time in Profile → Share usage data. Turning it off stops collection immediately.
7. How long we keep it
- While your account is open: for as long as you keep using Eleganize.
- When you delete your account: we immediately remove your profile and photographs from the live service and hold an archived copy for 30 days, so that you can change your mind by signing in again. After 30 days the archive is permanently deleted.
- Community votes are deleted immediately and are not restorable, even within the 30 days.
- Anonymised churn record. When you delete your account we keep one record indefinitely containing an irreversible one-way hash of your account identifier, which plan you were on, and any reason you gave. It contains no name, email, photograph or profile data, and it cannot be used to identify you or to reconstruct your account.
8. Deleting your account
You can delete your account from the Profile screen in the app. This removes your profile, photographs and generated recommendations as described in §7.
Deleting your account does not cancel a paid subscription. Subscriptions are billed by Google Play or Apple and must be cancelled through them. The app links you to the right place. If you delete your account without cancelling, you will continue to be charged.
9. Your rights
Depending on where you live you may have the right to access, correct, delete, or receive a copy of your personal data, to object to or restrict processing, and to withdraw consent.
You can exercise access, correction and deletion directly in the app. For anything else, contact support@eleganize.com and we will respond within 30 days.
You also have the right to complain to your data protection authority. In India, you may also contact the Data Protection Board of India. If you are outside India, you may contact your local data-protection authority.
10. Children
Eleganize is not intended for children under 18. We do not knowingly collect data from children. If you believe a child has given us data, contact us and we will delete it.
11. Security
Your photographs and profile are readable only by your own signed-in account, enforced by server-side security rules. Data is encrypted in transit and at rest by our infrastructure provider. No system is perfectly secure, and we cannot guarantee absolute security.
12. Changes
We will update this policy when our practices change, and will revise the "Last updated" date. If a change materially affects how we use your data we will tell you in the app before it takes effect.
13. Contact
support@eleganize.com Eleganize, Agra, Uttar Pradesh, India